Beyond conjoint analysis: Advances in preference measurement
نویسندگان
چکیده
منابع مشابه
Beyond Conjoint Analysis: Advances in Preference Measurement
We identify gaps and propose several directions for future research in preference measurement. We structure our argument around a framework that views preference measurement as comprising three inter-related components: 1) the problem that the study is ultimately intended to address; 2) the design of the preference measurement task and the data collection approach; 3) the specification and esti...
متن کاملConjoint Measurement Models for Preference Relations
Let % denote a binary relation on a product set X = X1 × X2 × · · · × Xn. Conjoint measurement searches for conditions that allow numerical representations of % to be built and possibly guarantee the uniqueness of such representations. The interest of numerical representations is obvious. They not only facilitate the manipulation of preference relations but also, in many cases, the proofs that ...
متن کاملConjoint Analysis: a Tool for Preference Analysis Submitted by Acknowledgments
Conjoint analysis is a family of techniques that originated in psychology and later become popular in market research. The main objective in conjoint analysis is to measure individual’s or population’s preferences on a set of options that can be described by parameters and their levels. Here we consider choice based conjoint analysis, where the preferences of the people are obtained from choice...
متن کاملCan Adaptive Conjoint Analysis perform in a Preference Logic Framework?
Research on conjoint analysis/preference aggregation/social choice aggregation is performed by more than forty years by various communities. However, many proposed mathematical models understand preferences as irreflexive, transitive and statical relations while there is human psychology research work questioning these properties as being not enough motivated. This works propose to position the...
متن کاملFoundations of Stated Preference Elicitation Consumer Choice Behavior, Measurement of Consumer Welfare, and Choice-based Conjoint Analysis
This paper re-examines the discrete choice methods and stated preference elicitation procedures that are commonly used in choice-based conjoint analysis. The aim is to clarify their domains of applicability and provide reliable techniques for data collection and analysis. CONTENTS Topic Page Preface 2 1 Choice Behavior and Consumer Welfare 2 1.1 Utility 5 1.2 Choice Probabilities 8 1.3 Consumer...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Letters
سال: 2008
ISSN: 0923-0645,1573-059X
DOI: 10.1007/s11002-008-9046-1